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Gary W. Hare
Managing Partner


Having worked as both a practitioner and a provider, Gary Hare has a substantial technology, operations and strategic business background in both Fortune 500 and entrepreneurial environments. His passion is helping early stage SaaS software companies on both the sell-side and buy side of B2B e-Commerce implementing turn-around and/or growth strategies.


In addition to providing advisory services to a wide range of companies over the years, Gary has founded, co-founded and operated eight B2B startups (four sell-side, four buy-side), which gives him a unique perspective of the challenges of both buyers and sellers in a B2B environment. He strongly feels that the lack of perspective of supplier challenges on the part of buyers, and visa versa, has been keeping the B2B market from reaching its full potential.  

Gary has been a featured speaker at conferences sponsored by Gartner, Delphi Group, The Conference Board, Oracle Applications User Group, ProcureCon and ISM among others; and has been the subject of articles in Red Herring, Forbes, Business Week and Harvard Business Journal. He was named a Supply and Demand Chain Executive Magazine “Provider Pro-to-Know” in 2008 and 2009, and one of his companies, Vinimaya (now part of Coupa), won Gartner Group's prestigious "Cool Company" Award in 2007.

He authored two US patents (US 6850900, US 7756750) related to B2B ecommerce. He was also a member of the consortium that created and published the first cXML punchout specification in 2001. 

Before becoming an entrepreneur, Gary was a corporate IT executive at multiple companies, including GE, where he was the GE first web master. GE also helped fund his first B2B startup, TPN Register.

Some of GWH Associates past clients include: Vurbis Interactive, EQL Group, Supply Dynamics Inc., Wallmedien AG,, Day-Casebeer,, SAP, Oracle, Emptoris, FabHive, B2EMarkets and GE Information Services.  

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